Articol de GSP - Publicat joi, 06 august 2009 00:00
Xabi Alonso’s transfer shows us once again that in this industry-football from the Occident everything happens according to some strategies well fettled, which includes also a plan B, in case the plan A may not function.
This way happened with Alonso. There was no secret the fact that Pellegrini wanted the Basque, considering him an essential part in his tactical drawing. There was also no secret that that the player wanted this move, wishing very much to play at Real, exerting, as much as he could, pressure on Rafa Benitez and on his leaders from Liverpool. Hence, all the people were convinced that, sooner or later, the transaction will be made. But every part wanted to win, Real wanted to buy cheaply, which means as soon as possible, Liverpool wanted to sell expensively, which is very difficult.
Here appears plan B of Real, who used mass-media perfectly in their approach. The 1st step: the next day after Rafa Benitez declared that Alonso won’t move from "Anfield" without 40 millions, "Marca" presents, as central subject, with the alternative to Xabi Alonso, named Defour, from Standard Liege. Coincidence (or not), in the day of apparition, 2nd august, Liverpool came in Spain to play, at Barcelona, a friendly match with Espanol. The 2nd step: on august, 3 with Liverpool already in Barcelona, "Marca" goes further with the subject Defour, the title on the first page being: "People like him very much". The 3rd step: exclusive interview with Defour, at Liege. "You may be as good as Alonso. If Real calls me, in two hours I will sign". We are already on 4th august.
Seara, Real Madrid and Liverpool make an agreement for Xabi Alonso in exchange of 30 millions. Nobody knows anything about Defour.
Xabi Alonso’s transfer shows us once again that in this industry-football from the Occident everything happens according to some strategies well fettled, which includes also a plan B, in case the plan A may not function.
This way happened with Alonso. There was no secret the fact that Pellegrini wanted the Basque, considering him an essential part in his tactical drawing. There was also no secret that that the player wanted this move, wishing very much to play at Real, exerting, as much as he could, pressure on Rafa Benitez and on his leaders from Liverpool. Hence, all the people were convinced that, sooner or later, the transaction will be made. But every part wanted to win, Real wanted to buy cheaply, which means as soon as possible, Liverpool wanted to sell expensively, which is very difficult.
Here appears plan B of Real, who used mass-media perfectly in their approach. The 1st step: the next day after Rafa Benitez declared that Alonso won’t move from "Anfield" without 40 millions, "Marca" presents, as central subject, with the alternative to Xabi Alonso, named Defour, from Standard Liege. Coincidence (or not), in the day of apparition, 2nd august, Liverpool came in Spain to play, at Barcelona, a friendly match with Espanol. The 2nd step: on august, 3 with Liverpool already in Barcelona, "Marca" goes further with the subject Defour, the title on the first page being: "People like him very much". The 3rd step: exclusive interview with Defour, at Liege. "You may be as good as Alonso. If Real calls me, in two hours I will sign". We are already on 4th august.
Seara, Real Madrid and Liverpool make an agreement for Xabi Alonso in exchange of 30 millions. Nobody knows anything about Defour.
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